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Japanese J-League is trying to change once again from 2022. The beginning was when Yoshikazu Nonomura, chairman of Sapporo Consadole, took over as chairman of the J-League. Chairman Nonomura is voicing that for the development of the Japanese J-League, a differential distribution of money must be made for each ranking. This idea of allowing students to take more money as their grades improve seems like a factor that could create a situation where the rich get richer and the poor get poorer. However, Chairman Nonomura thinks that he will rather achieve upward leveling.
A simple explanation of the Japan J-League’s differential payment plan is that the top-ranked teams are given the profit distribution collected in the league. In particular, the teams ranked from 1st to 4th in the J1 League get a lot of money compared to teams in other rankings. Through this differential distribution, the J-League tries to give the strong players a foundation so that they can establish themselves as strong players in the future.
There is a reason for this. This is because the existence of a symbolic club that will serve as a ‘flag’ that symbolizes the J-League increases the brand value of the league. When you think of La Liga in Spain, you think of Barcelona and Real Madrid. In the German Bundesliga, Bayern Munich is considered the first finger, and in Italy, teams such as Juventus, AC Milan, and Inter Milan reign as representative and prestigious. The J-League also saw the need for a team with the same symbolism.
Chairman Nonomura believes that with such a prestigious club, it is possible to appeal to fans by gathering players with the best domestic or world-class reputation. ‘Players worth watching’ is the most obvious factor in increasing the fan base. Top-tier teams will try to acquire more quality players to secure their position and profits. Naturally, the league’s brand value increases, and more investments such as broadcasting rights and sponsors can be attracted.
They are even showing a move to reorganize the league format. There is even an idea to organize a so-called ‘Premier League’ by gathering the top teams in the J-League 1. It’s still just an idea, but it’s an idea that allows top teams to earn the most.
This top-tier team-oriented policy is seen as a benefit for clubs in the middle and lower ranks토토. As mentioned earlier, building an exceptional roster is essential to creating a club that can span a country or continent. The so-called big clubs are always looking for players with outstanding potential, and the mid- and low-ranking clubs become the clearest market for big clubs. Lower-mid-tier clubs can earn more than their distribution if they negotiate intelligently in the transfer market. You can enjoy the so-called ‘falling water effect’ and enjoy an accompanying rise.
In addition, in order to naturally sell good players to big teams, more effort is put into nurturing youth. The more excellent players are discovered, the more profitable the mid-tier club is. Naturally, the level of players improves throughout the league. It is also possible to make great progress on the football side.
We also plan to remove the bar called the foreigner quota in the long term. This is because it is believed that the best players, regardless of nationality, must gather to revive the league’s brand value. Throw players into an infinite competition system, highlight the true strongman who survived here as a star, and use it as a star marketing tool as much as possible. Naturally, profits will increase.
In the case of the Korean K-League and the Chinese Super League, protection clauses for local clubs or players are still in place, but the big difference is that Japan is showing its will to operate the league in a completely infinite competition system. The J-League is trying to run the league thoroughly with a business mindset. It is noteworthy how much the change will enrich the Japanese J-League.